Sales Led Marketing

monday 25th september, 10am - 4.00pm, newtown

FREE TO ATTEND

Workshop Objectives

Join us for this workshop looking at Sales Led Marketing

Workshop Aims 

How useful is social media and other ‘mass media’ marketing communication in a Business to business environment?  This workshop gives insight in how to get closer to your customers to keep them for longer (so improving customer lifetime value) and developing leads into new customers through sales led marketing, using push rather than pull strategies.  Of course social media etc. have their places, but in manufacturing environments (and other B2B) relationship building is key. 

The day will include the opportunity to negotiate between ‘clients’ and ‘sales’ teams, to understand more about building relationships with customers and suppliers and the difference between push and pull strategies in marketing for the best results in a b2b environment where many companies sit in the middle of a supply chain or business network, rather than at the point of consumption.  This is about generating the correct number of targeted leads for your company rather than a scatter gun approach – which often fails.

Duration: 10am - 4pm

Date: Monday 25th September 2023

Cost: Free to attend

Venue: Newtown

Course Delivery: This course will be delivered by Dr. Julie Jones PhD, FCIM, MA, FHEA, PGCTHE, DipM, Chartered Marketer and Lecturer at Aberystwyth University. Prior to working at the University, Julie led an EMEA (Europe Middle East and Africa) wide team for IBM for a number of years before  setting up her own marketing consultancy specialising in Strategic Marketing and CRM/Customer Care for SMEs in the manufacturing and finance industries predominantly.

Book online using the booking form below, call 01686 628778 or email sam@mwmg.org